First Engagement: Strategic Planning, Marketing or Project Management

Typically, people first choose to engage with us around one or more issues — strategic planning, media outreach, sales and marketing, project management or executive search.

Strategic Planning. This is chosen as a first step towards a focused effort to set achievable goals. Strategic planning creates a map to turnaround company losses by increasing performance and controlling costs without sacrificing capabilities and to stop missing the best revenue opportunities.
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SEO 2 or Accelerated Awareness. This is a proprietary media outreach process invented and perfected through RFD Insight's unique combination of media awareness, marketing experience, IT optimization and customer development. Our second-generation search engine optimization eliminates the need to pay for unqualified click-throughs and can generate record increases to our clients' web sites in record time.
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Sales and Marketing. "Sales" are when you call them. "Marketing" is when they call you. Requests for assistance in sales and marketing are appealing because rising sales volumes cures all problems — unless there is no margin on these sales. Our clients have found that our initiatives are very effective at increasing revenues on rising gross profits.
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Project Management. RFD Insight has been unusually successful in advancing challenged companies and institutions over the past eight years. At the core of our success is the effective integration of good management and cost reduction with competition-crushing creativity. Planning and execution of your organization's projects are where these apparent contradictions can come together.
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Interim Executive. Executive search is one of the most challenging initiatives for any company. Hiring even a middle manager is at least a million-dollar gamble for any company when you put all of the recruitment costs, evaluation costs, separation costs, legal fees and lost executive time and company-wide productivity onto a single spreadsheet. And the potential for lost revenue may well exceed that, especially if you are engaged in a critical IT executive search.
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