Sales and Marketing
We are a single-source supplier of this service. Sales revenues can rise very quickly on an exclusive RFD Insight program called 5X. Using a methodology we have created called web detective, RFD Insight generates a call list of companies similar to your current customers with key contact information for decision makers and more than enough insight into each of their businesses to begin an informed sales discussion — even on a cold call!
Let's have a moment of frank discussion. Most people who say they can sell, can't. They actually only service customers who contact you to complete a sale your marketing started. This is one of the strongest reasons to buy our SEO 2 or Accelerated Awareness service to significantly increase the number of qualified prospects who will call you.
Do you find that your sales team is reluctant to make cold calls? We can train at least some of them to be more effective and to find the deep satisfaction in acquiring this very rare skill. And we can provide effective and easy to use selling scripts. Finally, we will sit with your sales people and make demonstration sales calls ourselves.
For technology companies with a high cost of sales, 5X can enable you to engineer once and sell multiple times. In fact, depending on the market you are selling to, 5X can become 30X, or more.
Incoming sales inquiries are accelerated by search engine optimization and well crafted media announcements and inexpensive videos. Global and North American search volumes of topics and products that relate to your company can be analyzed and your messages to the world can be crafted to intercept these searches. Do this right and your email box fills up. Your phone lights up. Your financial executives look up with hope in their eyes.
Very quickly, even a small and obscure company with poor sales can achieve a Page One standing on multiple keyword search terms that start the sales process with qualified prospects.
Ultimately, this new and profound knowledge of evolving search patterns also informs your company as to its next round of new product development and how to manage your product’s content trade-offs prior to a marketing launch.
Lastly, RFD Insight has proven itself a master of trade show marketing, registering as many as one-third of all attendees at major shows and achieving a click-through rate as high as 70% on follow up direct email marketing. (Bear in mind that average email marketing open-rates are around 22% and click-through rates of marketing messages as designed by typical communication professionals average just 9% or less.)
Sales, search engines and marketing. These are activities that everyone is talking about. But, despite the buzz, few people can seem to turn their own efforts into a rising revenue stream. By contrast, we can! As we’ve proven over the past eight years, even as the economy drove off a cliff.
And combine a new outreach with rising margins created through RFD Insight’s strategic plan implementation, and it becomes clear how we have turned around struggling companies over the past eight years without sending people home.
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